About Us

Why we exist

THE PROBLEM WE SET OUT TO SOLVE.

Over 75% of children in India face deficiencies in essential vitamins, minerals, and protein. The existing market offered one solution: generic, one-size-fits-all drinks loaded with refined sugar, artificial flavours, and ingredients designed to appeal to parents — not to actually nourish children.

SupaFuelz was built to fix that. Age-specific formulations. Clean labels. Ingredients that do what they say. Nutrition that actually absorbs — thanks to our proprietary NutriAbsorb™ formula, not just what's listed on the label.

Clean label, always No refined sugar, no fillers, no artificial anything. What's on the label is what's in the product.

Age-specific science Four formulations across four age groups. Because a 4-year-old and a 15-year-old don't have the same needs.

Ayurveda meets science 5,000 years of Ayurvedic wisdom paired with modern clinical research. Not one or the other.

Honest numbers 10,000+ parents. 4.8★ rating. 400+ verified reviews. We don't inflate our numbers.

Shruti Founder & CEO, SupaFuelz

THE FOUNDER

SHRUTI'S STORY.

"I didn't set out to build a nutrition company. I set out to find something I could actually trust for a child — and realised it didn't exist."

Shruti spent years in the consumer brand space before founding SupaFuelz. The idea came from a deeply personal place — navigating the overwhelming and often misleading world of kids nutrition as a parent, and finding nothing that was genuinely clean, genuinely age-specific, and genuinely honest about what was inside.

She built SupaFuelz on one principle: if you wouldn't feel comfortable reading out every ingredient on the label to a doctor, it doesn't go in the product. FSSAI approved, USFDA registered, 232 safety checks per batch.

SupaFuelz is part of The Clean Label Co. — a company built around one idea: that Indian families deserve better than what the market currently offers.